ENT Social Media Portfolio: Krunchy Kapit / Nur Farah Nabilah Ishak

Ishak, Nur Farah Nabilah (2020) ENT Social Media Portfolio: Krunchy Kapit / Nur Farah Nabilah Ishak. [Entrepreneurship Project] (Unpublished)


Krunchy.kapit is a sole proprietorship business where it is managed by the owner or the founder of Krunchy.kapit which is Nur Farah Nabilah. Krunchy.kapit already registered under Go-eCommerce and the products that Krunchy.kapit sells are called Kuih Kapit or they called it as Love Letter. The texture of Kuih Kapit which is very crunchy and crispy with a very delicious crust that is suitable to all types of age especially teenagers and adults. Krunchy.kapit modified the Kuih Kapit into a modern style and wants to follow the era of modern to adapt the taste of people nowadays. Krunchy.kapit business also has the mission and vision itself to run the business with effective guidance and to achieve the goals. Krunchy.kapit also provides a better and affordable price which corresponds to the ingredients.
The modern Kuih Kapit that Krunchy.kapit sells have four types of Kuih Kapit. The four types of Kapit Kapit are the original and with three flavors which are chocolate, peanut and matcha. Krunchy.kapit also has two types of toppings, the first one is roasted peanut chunks and the second one is rainbow rice. Thus, Krunchy.kapit decided to run a business selling kuih kapit by using a very good social media platform which is by creating a Facebook page to promote this business in many ways. In addition, a Facebook page really helps Krunchy.kapit in promoting the business to be more successful by using copywriting like softsell posting and hardsell posting, giving a teaser of the products and also always posting about anything to attract the customers to know more about the products that Krunchy.kapit sell. Krunchy Kapit already managed the Facebook page layout and customized the Facebook page URL to make it easier for customers to search and go to the Facebook page.
Making teasers is one way of the postings made by Krunchy.kapit before revealing the products. This is to make customers wonder and want to know about this Krunchy.kapit product. In addition, Krunchy.kapit also uses this teaser method to give customers unknown dates or something coming soon such as promotion or sale for an event or such as a special and festive season. For example, Krunchy.kapit made a sale for any two toppings which are roasted peanut chunks and rainbow rice for a limited time and quantities.


Item Type: Entrepreneurship Project
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Ishak, Nur Farah Nabilah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Facebook, sales, kuih kapit, snacks
Date: 30 December 2020
URI: https://ir.uitm.edu.my/id/eprint/47733
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