Fundamentals of Entrepreneurship ETR300 : S&G Burger / Nurzarini Hassan… [et al.]

Hassan, Nurzarini and Lat, Patricia Eklisia and Latif, Fitri Nadia and Abd Rahman, Nurazie Badirah and Junaidi, Mohd Amirul Fadly (2014) Fundamentals of Entrepreneurship ETR300 : S&G Burger / Nurzarini Hassan… [et al.]. [Entrepreneurship Project] (Submitted)


S & G Burger is a start-up company. Marketing is really critical for the succession and future profitability. The basic market need is a high quality and creative design to attract customer consuming our product.
In marketing plan, we have include product description, target market, market size, competition, market share, sales forecast, marketing strategy, and marketing budget.
As a start-up company, marketing plan is a very important part that we should focus to ensure we do not have any major problems in the future. Yet, it is important to make sure we can achieve the number of target market and also the number of sale forecast.
To increase the quality and comfort ability for the customers, we must study the strength and weakness of the competitors that have been exist around us and other facilities that has provided must be taken seriously.


Item Type: Entrepreneurship Project
Email / ID Num.
Hassan, Nurzarini
Lat, Patricia Eklisia
Latif, Fitri Nadia
Abd Rahman, Nurazie Badirah
Junaidi, Mohd Amirul Fadly
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Sarawak > Mukah Campus > Faculty of Business and Management
Keywords: S&G Burger, business plan, Marketing Strategies , fast food
Date: March 2014
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