Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad

Abdul Ghani, Abdullah and Tengku Muda, Tengku Nazri and Mohamad, Zamri (2007) Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad. Masters thesis, Universiti Teknologi MARA, Terengganu.

Abstract

The research is focusing on competitive advantage in specialty chemical business in Malaysia. Case study on MACES Sdn Bhd (MACES) on how the company identify the element and subsequently will contribute in achieving its company objective to become a market leader in provision of specialty chemical supply and associated services. The industry External Environmental Factors (EFE) as well as Internal Environmental Factors (IFE) which are the driving forces of the business were identified and analyzed. The study also included analysis on Competitors SWOT by industry and identifies the strategic positioning of the specialty chemical business players. These tools would assist MACES to identify its position in the industry.

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Abdul Ghani, Abdullah
2005758163
Tengku Muda, Tengku Nazri
2004317736
Mohamad, Zamri
2005766840
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Dollah, Hussian
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus
Programme: Executive Master Of Business Administration
Keywords: MACES Sdn Bhd (MACES); External Environmental Factors; Internal Environmental Factors (IFE)
Date: November 2007
URI: https://ir.uitm.edu.my/id/eprint/89051
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