Social influence and eco-label factors towards purchase intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.]

Hashim, Nor Hashima and Yahya, Wan Kalthom and Abu Bakar, Saridan and Asrul, Siti Aisyah (2018) Social influence and eco-label factors towards purchase intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.]. Journal of Emerging Economies and Islamic Research, 6 (3). pp. 1-9. ISSN 2289 - 2559

Abstract

Consumers today are more aware of environmental issues. This rise in ecologically conscious consumer behavior sometimes known as green consumers has seen an incease in many studies on the nature of green consumers in different markets. This study examines the attitude-behavior relationship that integrates two factors, namely: social influence and knowledge of eco-labels to examine their influence in the intention to purchase green home electronic products.The green home electronic products for this study are air conditioner, television and refrigerator. Using convenience sampling, 251 self-administered questionnaires were acquired from the consumers. The result indicates that social influence and eco label are significant influencers on green purchase intention of home electronic products. The results of this study will support marketers to have an all-inclusive marketing plan and promotional approaches to attract consumers to participate in buying green product. Implication for marketers is further discussed.

Metadata

Item Type: Article
Creators:
CreatorsEmail / ID. Num
Hashim, Nor HashimaUNSPECIFIED
Yahya, Wan KalthomUNSPECIFIED
Abu Bakar, SaridanUNSPECIFIED
Asrul, Siti AisyahUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Environmental aspects. Green marketing
H Social Sciences > HF Commerce > Marketing > Environmental aspects. Green marketing > Malaysia
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Journal of Emerging Economies and Islamic Research
Journal: UiTM Journal > Journal of Emerging Economies and Islamic Research (JEEIR)
ISSN: 2289 - 2559
Volume: 6
Number: 3
Page Range: pp. 1-9
Official URL: http://www.jeeir.com/v2/index.php/40-current/2018/...
Item ID: 32271
Uncontrolled Keywords: Social influence, Eco-label, Home elctronic products, Green consumers
URI: http://ir.uitm.edu.my/id/eprint/32271

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