ENT 530 Social Media Portfolio: Cookielz / Mohd Zairel Efham Abd Wahab

Abd Wahab, Mohd Zairel Efham (2021) ENT 530 Social Media Portfolio: Cookielz / Mohd Zairel Efham Abd Wahab. [Entrepreneurship Project] (Unpublished)


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Cookielz is a company which sells cookies of different kinds. Cookies sold by Cookielz are appropriate to be eaten or consumed by any generation. It's an organization that runs by myself and the production of the cookies were produced by my sister herself. Cookies are particularly crunchy and tasty because of the usage of high-quality ingredients and materials that has been used to produce cookies. The price of cookies can also be purchased for both. It can be a worthy award and the standard of cookies everyone can try.
Cookielz started a business at Shah Alam in 2020. However, the business growth when after I decided to sell it during Movement Control order (MCO). The business planned target to all people that loves and want to find the delicious cookies during the MCO. I also sell this business on Puncak Alam as I study in UiTM Puncak Alam. We have a service to deliver item in Klang Valley, KL, and Puncak Alam area. There will be charge deliveries but there will be no charge delivery for student that study in UiTM Puncak Alam.
I also have created a Facebook account to expand my business to a higher level. By using Facebook to expand my business, I have learnt so many things about on how to promote and market my business using the teaser, soft sell, and hard sell that I made to attract people. I also have gain in terms of profit when I sell it using social media such as Facebook.


Item Type: Entrepreneurship Project
Abd Wahab, Mohd Zairel Efham
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 48537
Uncontrolled Keywords: facebook, sales, cookies
URI: https://ir.uitm.edu.my/id/eprint/48537


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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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