ENT300 (Fundamentals of Entrepreneurship) D'90 : Mohd Amirin Arsyan Mohd Zainol...[et al.]

Mohd Zainol, Mohd Amirin Arsyan and Abang Azman, Abang Muhd Luthfi and Mohd Arif, Ahmad Bukhrai and Kameri, Hafyqri and Ahmad Khairi, Nuramauna (2010) ENT300 (Fundamentals of Entrepreneurship) D'90 : Mohd Amirin Arsyan Mohd Zainol...[et al.]. [Entrepreneurship Project] (Unpublished)


D'90 is the drinks and beverages company which provide chill and relax cafe for the residents and people at Desa llmu, Kota Samarahan, Sarawak. This business is led by Mohd Amirin Arsyan Bin Mohd Zainol as the General Manager. In terms of relaxation, we provide variety of drinks and our primary product is the local favourite ice kocang. The purpose for having proposing the business is to gain profit thus expanding the local favourite to the non-locals. Here, at Taman Desa llmu, Kota Samarahan, there are several food and beverage shops which offer variety of local delights. But none offers the place for people to relax and chill out. Hence, the idea to propose the business which offer drinks and beverages outlet was birth to give the people and the locals place to chill out and having relaxation time. And at the same time promote the ice kacang to them. The company consists of 5 members that have their own functions in the business proposed. The shop is administrated by Abang Muhammad Luthfi Bin Abang Azman as the Administrative Manager. He is responsible to the office works and general work in terms of organizing the records of the company. The Operation Manager, Ahmad Bukhary Bin Mohamad Arif, is in-charge of the shop operation regarding of customer service, storage, supply of raw materials and the operational hours of the shop. Hafyqri Bin Kameri as the Marketing Manager is responsible of the marketing strategy in terms of analyzing the market share in order to improve the profiteering. Hence, he is also responsible to promote the shop to the customer. To keep the track of transaction and financial record, the Financial Manager, Nuramalina Binti Ahmad Khairi is appointed to such role. This is to keep track and updates of the company profit and loss record for the business period. Every food and drinks outlet has the aim to give out the best of their outlet. The same goes for us. We offer the ice kacang as our main product. As for the side orders, we offer variety of drinks. The objective for such products is to give our customer all the time they need for relaxation. After having a busy day, it would be nice to have chilling ice in the throat. Hence, we want to give out the best of ice based products to our customers to enjoy and ample time to relax after the busy working in the office. As for the students, Kota Samarahan is well known for educational hub for higher learning centres. In the list are UiTM Sarawak, UNIMAS and Institut Perguruan Tun Abdul Razak and not to mention the local secondary and primary school. Of course ice kacang is the main thing come in mind in times of relaxation and hang out with friends. Therefore, our shop will provide the best of it to satisfy the customer's need and services. Lastly, we hope to be the main attraction for the locals and students to spend the leisure time during noon and evening. To ensure the best of profiteering, we will give the most satisfactory service to our customers.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Zainol, Mohd Amirin Arsyan
Abang Azman, Abang Muhd Luthfi
Mohd Arif, Ahmad Bukhrai
Kameri, Hafyqri
Ahmad Khairi, Nuramauna
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HB Economic Theory. Demography > Income. Factor shares > Entrepreneurship. Property
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Customer services. Customer relations
S Agriculture > SB Plant culture > Fruit and fruit culture > Nuts
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Keywords: drinks, beverages, cafe,relaxation, local, chill, food
Date: April 2010
URI: https://ir.uitm.edu.my/id/eprint/37468
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