ENT 530 Social Media Portfolio: Dapur Cik Farah / Nur Farah Nabilah Mohammad Yusof

Mohammad Yusof, Nur Farah Nabilah (2021) ENT 530 Social Media Portfolio: Dapur Cik Farah / Nur Farah Nabilah Mohammad Yusof. [Entrepreneurship Project] (Unpublished)

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Abstract

DapurCikFarah mooncake is a company that sells various mooncakes. Moon cakes are traditional Chinese desserts. Ordinary mooncakes are usually non-halal because they contain lard, but DapurCikFarah mooncakes provide halal mooncakes. The mooncake are baked by professionals who are proficient in creating halal moon cakes, so everyone can enjoy this traditional Chinese bakery. DapurCikFarah mooncake aim to provide products with slightly higher prices than the competition to meet consumer expectations. This price will convince buyers that our goods are of good quality. Consumers will realize that they have better choices to receive our products.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
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Mohammad Yusof, Nur Farah Nabilah
2019582219
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 48482
Uncontrolled Keywords: facebook, sales, mooncakes, cakes, bakes
URI: https://ir.uitm.edu.my/id/eprint/48482

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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