Case Study : Demica Beauty Sdn Bhd / Raihanah Azman

Azman, Raihanah (2021) Case Study : Demica Beauty Sdn Bhd / Raihanah Azman. [Entrepreneurship Project] (Unpublished)


The case study is important to evaluate the company’s background, company’s analysis as well as the company’s problems all alternatives that the management has provided and wants to know more about the products sells and how the marketing is conducted by the company. In this study I will be able to find out what kind of strategy the company is implementing to gain the trust of costumers. Because of we are in PKP, the methods that I used to study the analysis is interviews with the management of the company through social media and review from people that already have purchased the products. As a result, I choose SyahMimi Product as a personal entrepreneur who runs Demica Beauty Product. I choose their product because of impressed their sacrifices from nothing to something to everthing. The good nature of entrepreneurship in the business makes it possible for the company to benefit more consumers. The hard work put by Demica Beauty has made them famous for high quality products and affordable price. This has allowed the company to remain in the cosmetics industry for a long time. In this study, I obtained data and information from internet sources and programs by Uitm with the founder of Demica. I started this study after gathering the relevant information.


Item Type: Entrepreneurship Project
Email / ID Num.
Azman, Raihanah
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer satisfaction
T Technology > TT Handicrafts Arts and crafts > Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Demica Beauty, SyahMimi Product and Demica
Date: 2021
Edit Item
Edit Item


[thumbnail of 52616.pdf] Text

Download (173kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details