Items where Subject is "H Social Sciences > HF Commerce > Marketing > Management"

A

Alqasa, Khaled and Ho, Tuck Sum and Md Isa, Filzah (2017) Determinant factors of brand loyalty in Malaysian automotive industry / Khaled Alqasa, Ho Tuck Sum and Filzah Md Isa. Social and Management Research Journal, 14 (1). pp. 81-96. ISSN 1675-7017

F

Fadzil, Nur Hazirah (2017) The antecedents of stock prices in Malaysia / Nur Hazirah Fadzil. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

G

Gregory, Margaret Lucy and Andrew, Jasmine Vivienne and Omar, Noraida (2013) Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar. Research Reports. Research Management Institute (RMI), Shah Alam. (Unpublished)

M

Mohd Yusof, Nuraini (2008) The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

O

O. Tasie, George (2002) Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie. Journal of International Business and Entrepreneurship, 9 (1). pp. 109-126. ISSN 0128-7494

Z

Zulkifly, Zalifah (2004) The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)