Items where Subject is "H Social Sciences > HF Commerce > Marketing > Management > Product management"

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Group by: Creators | Item Type
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Number of items at this level: 27.

A

Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. [Student Project] (Unpublished)

Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. [Student Project] (Unpublished)

Abdullah, Puteri Afiqah Auni (2018) Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah. [Student Project] (Unpublished)

Abdull Ropha, Aiza Adriena (2018) The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. [Student Project] (Unpublished)

Abdul Ghani, Reeni Zuraini (2010) Bank Rakyat: the public perceptions on its financial products and marketing strategies / Reeni Zuraini Abdul Ghani. [Student Project] (Unpublished)

Abdullah, Mohamad Azali (2018) The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah. [Student Project] (Unpublished)

H

Hassan, Norhaslia (2006) The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. [Student Project] (Unpublished)

Hassan, Khairah Liyana (2008) The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan. [Student Project] (Unpublished)

I

Ismail, Azizah (2012) The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail. [Student Project] (Unpublished)

Ismail, Mohammad Norazham (2006) The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. [Student Project] (Unpublished)

L

Lokman, Hamidah (2005) The effectiveness of Federal Agricultural Marketing Authority (FAMA) as a marketing channel in distributing private brand products named Agromas (a case study of FAMA Seremban) / Hamidah Lokman. [Student Project] (Unpublished)

M

Md Isa, Siti Roodeeyah (2004) The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. [Student Project] (Unpublished)

Mahmud, Muhamad Lokhman (2010) Study of factors that influence product quality at Hicom Diecastings Sdn Bhd / Muhamad Lokhman Mahmud. [Student Project] (Unpublished)

Mohd Razi, Nurul Syazana (2018) Marketing capabilities of fashion and apparel retailing among small medium enterprises in Bangi / Nurul Syazana Mohd Razi. [Student Project] (Unpublished)

Md. Ali, Norehan (2005) Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali. [Student Project] (Unpublished)

Mohd Rashid, Nur Syakira (2018) A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. Degree thesis, Universiti Teknologi MARA, Melaka.

Md Noksen, Noorezati (2004) Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. [Student Project] (Unpublished)

Mustafa, Aziam (2015) The impact of product quality, service quality, price and location on satisfaction and behavioural intentions in housing industry:the moderating role of delivery systems / Aziam Mustafa. PhD thesis, Universiti Teknologi MARA.

N

Nor Azmi, Nadzrin Azri (2014) Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi. [Student Project] (Unpublished)

O

Omar, Nur Farhana (2018) Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. [Student Project] (Unpublished)

R

Ruslan, Norizzatina (2008) Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan. [Student Project] (Unpublished)

Rosenta, Eliyani Linda and Wiwik, Utami (2016) A study of investor response to new product launching: a competitive strategy approach / Eliyani Linda R. and Utami Wiwik. Management & Accounting Review, 15 (2). pp. 1-28. ISSN 1675-4077

S

Shah Mazlan, Muhammad Redzuan (2011) Department and product in Bank Rakyat Seremban / Muhammad Redzuan Shah Mazlan. [Student Project] (Unpublished)

Suhaimi, Syafirah (2019) Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi. [Student Project] (Unpublished)

Sabtu, Qurratu ‘aini (2010) Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu. [Student Project] (Unpublished)

Z

Zaini, Amir Haziq (2014) The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. [Student Project] (Unpublished)

Zulkifli, Muhammad Naim (2016) Factors that influence brand equity of sport shoes product among UiTM students / Muhammad Naim Zulkifli. [Student Project] (Unpublished)

This list was generated on Fri Aug 14 23:17:57 2020 +08.