ENT 530 Social Media Portfolio: Mommy's Ayam Goreng / Nurhaziqah Malyana Sharul Nizam

Sharul Nizam, Nurhaziqah Malyana (2021) ENT 530 Social Media Portfolio: Mommy's Ayam Goreng / Nurhaziqah Malyana Sharul Nizam. [Entrepreneurship Project] (Unpublished)


Mommy’s Ayam Goreng is a business that sells food and beverages to its customers. We decided to offer something that can make our customers keep thinking of us as our products can give maximum satisfaction. Therefore, we decided to target our customers that come from any level of age regardless of their gender. Our maximum focus would be customers that love to eat chicken as their daily food.
Mommy’s Ayam Goreng is a sole proprietorship business owned by a family. We offer products and services to its customers. The main food that we sell is Spicy Fried Chicken. Our business name itself portrays that we sell fried chicken as our main dish. Besides, we also sell Nasi Lemak Legend that can be eaten by our customers as their main dish every day. Moreover, our business sells beverages and SNACKS so that there are a variety of choices for our customers. As for services, we do provide delivery services to our customers especially during these Covid-19 pandemic.
To ensure that our customers always know about our existence, we use Facebook as our main social media platform. This would be a platform for us to promote our business and keep our customers updated. Furthermore, Mommy’s Ayam Goreng owns a stall that is strategically located in the Cheras area. Therefore, banner would be one of our marketing strategies to promote our food stall and it is easily located.
We want to fulfill our customers' demands and wants where they are looking for the cheapest fried chicken and nasi lemak. Customers nowadays might encounter problems where some of the fried chicken are small and the nasi lemak are also expensive. It can be denied that during this pandemic, many people wanted to cut their budget on spending. We also want our customers to remember the nostalgic moment as soon they taste our Nasi Lemak Legend.
We expect that our business will grow well in the future because we always want to fulfill customer’s demands by using our specialty. With our strategies that are different from the others, the number of demands will increase because many people will have the interest to try our product and services.


Item Type: Entrepreneurship Project
Email / ID Num.
Sharul Nizam, Nurhaziqah Malyana
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Cooking processes
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy
Keywords: Facebook, sales, fried chickens, ayam goreng
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/48242
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