The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani

Abdul Ghani, Abdul Hadi and Gani, Hasmawati (1984) The level of acceptance of ESSO autogas by private motorcar owners as perceived by ESSO autogas dealers / Abdul Hadi Abdul Ghani and Hasmawati Gani. [Student Project] (Unpublished)

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Abstract

Esso autogas was introduced by Esso Malaysia Berhad barely a
year ago. In general autogas or LPG used to power motor
vehicle is something the public know little about it. The
first autogas station was opened in June 8th, 1983.
Until this study is made there are only (5) Esso autogas
outlets which confines only in the Kelang Valley area.
The main objective of this research was to determine the
level of acceptance of Esso autogas by private motor car
owners as percieved by Esso autogas dealers.
In order to achieve the above objective it was decided that
all the Esso autogas dealers in Kuala Lumpur and Petaling
Jaya were personally interviewed. Other related informations
from the Technical Division of the Road and Transport Department
and the Ministry of Trade and Industry were also taken
into consideration.
The findings from the research showed that the level of
acceptance of Esso autogas by private motor car owners as
perceived by the Esso autogas dealers is very low. The
findings also indicated that no incentive are given to those
who wish to operate on LPG.

Metadata

Item Type: Student Project
Creators:
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Abdul Ghani, Abdul Hadi
UNSPECIFIED
Gani, Hasmawati
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Item ID: 1116
URI: https://ir.uitm.edu.my/id/eprint/1116

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