MEL Furniture / Nizar Bakri ... [et al.]

Bakri, Nizar and Jamluddin, Nurdiana Yasmin and Kamarudin, Hazira Nadiah and Harun, Hanizatul Nadia and Arbrin, Arah Ilyani (2015) MEL Furniture / Nizar Bakri ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

MEL Company is the first-mover company. Marketing is critical to our success and future profitability. The basic market need is a high quality, creative and innovative design to attract people towards our vavavoom product.

In marketing plan, we had included the product description, target market, market size, competition, market share, sale forecast, marketing strategies, list of marketing personnel, schedule of task and responsibility, schedule of remuneration and marketing budget.

As a first-mover company, the marketing plan is very important that we should focus to make sure that we do not have to face. a lot of problem in our business. Yet, it is important to make sure we can achieve -the number of target market and our sales forecast.
In order to improve the quality and the satisfaction for the customers, we have to acknowledge and study about the competitors; that have been exist in our industry. Our company will also provide other facilities toward the customer.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Bakri, Nizar
2013248016
Jamluddin, Nurdiana Yasmin
2013692392
Kamarudin, Hazira Nadiah
2013498462
Harun, Hanizatul Nadia
2013223772
Arbrin, Arah Ilyani
2013286018
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abd Ghani@Ismail, Rosmah
-
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Keywords: Marketing, Business plan, UiTM Cawangan Johor Segamat
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/46630
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