Abstract
MEL Company is the first-mover company. Marketing is critical to our success and future profitability. The basic market need is a high quality, creative and innovative design to attract people towards our vavavoom product.
In marketing plan, we had included the product description, target market, market size, competition, market share, sale forecast, marketing strategies, list of marketing personnel, schedule of task and responsibility, schedule of remuneration and marketing budget.
As a first-mover company, the marketing plan is very important that we should focus to make sure that we do not have to face. a lot of problem in our business. Yet, it is important to make sure we can achieve -the number of target market and our sales forecast.
In order to improve the quality and the satisfaction for the customers, we have to acknowledge and study about the competitors; that have been exist in our industry. Our company will also provide other facilities toward the customer.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Bakri, Nizar 2013248016 Jamluddin, Nurdiana Yasmin 2013692392 Kamarudin, Hazira Nadiah 2013498462 Harun, Hanizatul Nadia 2013223772 Arbrin, Arah Ilyani 2013286018 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Abd Ghani@Ismail, Rosmah - |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HF Commerce > Marketing |
Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
Keywords: | Marketing, Business plan, UiTM Cawangan Johor Segamat |
Date: | 2015 |
URI: | https://ir.uitm.edu.my/id/eprint/46630 |
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