Mapus, Keron and Darus, Roslan Ahmad and Hj Yaman, Hjh Mariati and Mohammad, Natrah (2007) Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]. Masters thesis, Universiti Teknologi MARA, Cawangan Sarawak.
Abstract
The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basis for improving marketing strategies.
Metadata
| Item Type: | Thesis (Masters) | ||||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Agriculture > Agricultural economics H Social Sciences > HF Commerce > Marketing |
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| Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management | ||||||||||
| Programme: | Executive Masters in Business Administration | ||||||||||
| Item ID: | 41229 | ||||||||||
| Uncontrolled Keywords: | Coffee, Kopi Anggerek, Marketing | ||||||||||
| URI: | http://ir.uitm.edu.my/id/eprint/41229 |
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