ENT 530 Social Media Portfolio: Kulaifornia Findings / Amir Haziq Azimin

Azimin, Amir Haziq (2021) ENT 530 Social Media Portfolio: Kulaifornia Findings / Amir Haziq Azimin. [Entrepreneurship Project] (Unpublished)


Kulaiforniafindings are basically thrift business selling used and vintage clothing for our consumers. Kulaiforniafindings trying to deliver consumer unique fashion through used and vintage clothing item for fashion freak and collectors which indirectly help to save the environment. This business was establish in July 2019 during my birthday. The idea of opening this business started with a hobby of mine collecting vintage band tees and friends and family aware of it and suggesting me to sell it online. So, on my 22nd birthday I decided to start this business since I saw the thrift scene blown up recently. I started to run my business through social media platform. I created a Facebook page as a place for me to do my marketing for the product and interact with my target consumers.
Our product is handpicked where all the clothing sells are selected pieces with an affordable price which is good for all targeted customers. I notice that people do not have time to go through all the rail in thrift shop, so Kulaiforniafindings deliver the piece of clothing that are already select with good condition. I found that many benefits granted by using social media platform in starting the business where I able avoid big capital needed such as renting a shop where is it expensive for young generation like me who just started a small business.
Social media became a part of today life especially in developing country like Malaysia. Referring to current situation, social media already became a crucial part of everyone daily life and by involving my business in this platform is a good way to gain audience. Social media help Kulaiforniafindings in gathering thrift community and attract targeted customer in delivering and selling the products.


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