Lelecious enterprise / Sofia Jeany Ajah ... [et.al]

Ajah, Sofia Jeany and Slunggang, Sera and Saba, Jelliner (2018) Lelecious enterprise / Sofia Jeany Ajah ... [et.al]. [Entrepreneurship Project] (Unpublished)


Lelecious Enterprise wills commencement at 1 January 2019. It was developed to supply fresh catfish to the customers. We provide fresh catfish to the customer to satisfy their preferences. The product features is supply to retailer/supermarket and restaurant. The uniqueness of our product is we serve an organic fish without any chemical uses. The list of products also the customer able to choose fresh catfish from the farm based on their preference size of fish. We also provide packaging services for the customer who want the fish alive to keep its freshness. The mission of Lelecious Enterprise is aims to provide the most fresh and high quality of catfish to the client and to get high income and recognizable by the client. Our company also have a vision. The vision to introduce the catfish to the worldwide market and to ensure there a lot of people know about it benefits. Our company aim to able gain maximum income that resulting high net profit to the business. Then, the objectives our company are we purchase only organic based materials for fish feed, always check on the condition of the fish, and always provide information about the products to the clients. We also want to maintain good relationship with client and make sure to only provide high quality of products. We also make sure the profit able to cover the cost. The target market of Lelecious enterprise is around the Sibu area due to location our business. Lelecious Enterprise opens up the catfish supply which targeting to the retailer/supermarket and restaurant. It is because the number of populations in Sibu may be increase from time to time. Lelecious Enterprise anticipates sales of about RM324.000 profit in the first year. After a second year Lelecious Enterprise target to increase the 10% with RM326.400 profit. In year 3 we expect to increase to 20% RM388,800. The profit will increase every year because the number of supply catfish at is limited.


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