A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]

Arof, Suudi and Jahet, Dihem (2015) A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]. Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.

Abstract

The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous and has become a must-buy product for tourists visiting the state, or their visit is considered incomplete if they return home without buying the Sarawak layer cake.

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Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Arof, Suudi
2012944897
Jahet, Dihem
2012974499
Subjects: H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Bakeries. Baked products
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Arshad Ayub Graduate Business School (AAGBS)
Programme: Master in Business Administration
Keywords: layer cake, Sarawak, strategic analysis, tourists
Date: July 2015
URI: https://ir.uitm.edu.my/id/eprint/36327
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