Arof, Suudi and Jahet, Dihem
(2015)
A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al].
Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.
Abstract
The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous and has become a must-buy product for tourists visiting the state, or their visit is considered incomplete if they return home without buying the Sarawak layer cake.
Metadata
| Item Type: | Thesis (Masters) |
|---|---|
| Creators: | Creators Email / ID Num. Arof, Suudi 2012944897 Jahet, Dihem 2012974499 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Bakeries. Baked products H Social Sciences > HF Commerce > Marketing |
| Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Arshad Ayub Graduate Business School (AAGBS) |
| Programme: | Master in Business Administration |
| Keywords: | layer cake, Sarawak, strategic analysis, tourists |
| Date: | July 2015 |
| URI: | https://ir.uitm.edu.my/id/eprint/36327 |
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