ENT 530 Social Media Porfolio: Bergedil Bites / Nor Alia Adila Che Musa

Che Musa, Nor Alia Adila (2020) ENT 530 Social Media Porfolio: Bergedil Bites / Nor Alia Adila Che Musa. [Entrepreneurship Project] (Unpublished)


Bergedil Bites Facebook page controlled by me who is Alia Adila has sold Popia Bergedil serves a Popia Bergedil with ingredients such as potatoes with Ramly meat and potatoes with sausages. It is different with Tauhu Bergedil because Popia Bergedil using popiah skin that crunchier than the tofu. Bergedil Bites has 228 followers and 255 likes.
There are 8 teasers on this Bergedil Bites Facebook which are separated into two categories. Firstly, is the start of the Popia Bergedil to be launched. It introduced products that will be sold later in the Facebook page. Secondly, it is about 50% off Christmas discount that will launched on 25 December 2020.
Next, for hard sells, there are 16 posts about Popia Bergedil. It contains the price of Popia Bergedil as well as details such as contact number and address to make it easier for customers who want to buy it. There are also 16 posts for soft sells that contains benefit and tips for all the ingredients that used to make Popia Bergedil. Lastly, there are 22 frequency postings that which is a random posting that are not related with Popia Bergedil.


Item Type: Entrepreneurship Project
Email / ID Num.
Che Musa, Nor Alia Adila
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Facebook, sales, bergedil, popia, snacks
Date: 30 December 2020
URI: https://ir.uitm.edu.my/id/eprint/47812
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