ENT 530 Social Media Portfolio: Suncheese / Ive Esmeralda Leeanne Linos

Linos, Ive Esmeralda Leeanne (2020) ENT 530 Social Media Portfolio: Suncheese / Ive Esmeralda Leeanne Linos. [Entrepreneurship Project] (Unpublished)


Suncheese. is a new online based buisiness that mainly used Facebook, as a promoting and selling platform for its products. This buisness is a pastry natured buisiness where baked goods are sold to customer through social media, namely Facebook and Direct Massege. It offers cheese based pastry as the buisiness signature baked goods for customers.
The main idea of this buisiness is to sell cookies and cakes for people in a conveninent friendly condition. Thus, it reduces people movement from going out frequently. Hence, this will also contribute to the flatteing of the pandemic in this time. This buisiness also aim to promote the pastry skills that the locals have developed and in support of lacal based baked goods.
Suncheese. target customers are people of all ages except babies, as its products are consumeable by everyone despite their age. We provides delivery services with charges depends on customers’ area and accepts payment both online and offline. Customers engagement are through Facebook and Direct Message.
Suncheese. is always updating posts on its Facebook page about the baked goods on sale. Suncheese. revieces a lot of positive feedbacks from customers and also repeating of orders from customer. All in all, this buisiness has the opportunity of expanding in the future.


Item Type: Entrepreneurship Project
Email / ID Num.
Linos, Ive Esmeralda Leeanne
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Education
Keywords: facebook, sales, cookies, cakes, pastry
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/49217
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