Items where Subject is "H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing"

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Number of items at this level: 16.

A

Ab Ghafar, Mengsorizal (2008) A study on the influencing factors of Proton car sales in Malaysia / Mengsorizal Ab Ghafar. Student Project. Faculty of Business and Management, Kota Bharu, Kelantan. (Unpublished)

Abdul Rahim Halili, Mai Hajarlina (2003) A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Abdul Talib, Salim and Hashim, Rahmat and Kumar, Mukesh and Chinna, Karuthan (2009) Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]. Journal of International Business and Entrepreneurship, 14 (1). pp. 37-56. ISSN 0128-7494

Abdullah, Johari (2013) Critical factors in Islamic marketing mix and their relationship with customer satisfaction / Johari Abdullah. Masters thesis, Universiti Teknologi MARA.

G

Ghazali, Siti Rosziah (2006) Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

H

Hanifa, Afif Haikal (2017) The impact of relationship marketing tactics on customer loyalty in Malaysian telecommunication industry / Afif Haikal Hanifa. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

I

Ibrahim, Azrul Izwan (2013) New brand identity for apricot seed product, in order to gain consumer trust / Azrul Izwan Ibrahim. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)

M

M. Al-Sabir, Waleed Mohammed (2015) The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir. PhD thesis, Universiti Teknologi MARA.

Mat Darus, Shaheda (2005) A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Md Sazali, Siti Sofea (2017) Relationship of advertising appeal towards purchase intention of generation Y’s on online cosmetic product. / Siti Sofea Md Sazali. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohammad Zakaria, Liyana (2008) FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Muhamad Tamyez, Puteri Fadzline (2015) The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

N

Norman, Hamidah and Ibrahim, Suhailah and Mohammad, Noor Azima (2007) Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

R

Rahim, Norhidayu (2013) The effect of pricing and labeling of cereal products on parent buying intentions / Norhidayu Rahim. Masters thesis, Universiti Teknologi MARA.

S

Sudirman, Suretmi (2009) A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Z

Zukelfali, Norafiza (2007) Effect of product diversification on firm performance: a study on Tractors Malaysia Holdings Berhad / Norafiza Zukelfali. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

This list was generated on Mon Feb 26 05:29:45 2018 +08.