Items where Subject is "H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing"

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Number of items at this level: 60.

A

Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. [Student Project] (Unpublished)

Abas, Norlela (2008) The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. [Student Project] (Unpublished)

Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. [Student Project] (Unpublished)

Anwar, Muhammad Hilmi (2018) Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. [Student Project] (Unpublished)

Adam, Intan Adila (2007) The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam. [Student Project] (Unpublished)

Abdul Rahim, Lilisari (2008) The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim. [Student Project] (Unpublished)

Azizi, Nur Farah Afiqah (2018) Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi. [Student Project] (Unpublished)

Abdull Sattar@Ismail, Aziemah (2015) Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail. [Student Project] (Unpublished)

Adnan, Shareena (2007) Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan. [Student Project] (Unpublished)

Abdul Rahman, Liyana Atiqah (2008) Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. [Student Project] (Unpublished)

Ab Sani, Shafiza (2004) Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani. [Student Project] (Unpublished)

Ahmad Musa, Dina Azua (2008) The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. [Student Project] (Unpublished)

Analiz, Aiman Zarif (2010) The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz. [Student Project] (Unpublished)

Abd Wahab, Nadzirah (2007) Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. [Student Project] (Unpublished)

Abdul Talib, Salim and Hashim, Rahmat and Kumar, Mukesh and Chinna, Karuthan (2009) Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 37-56. ISSN 0128-7494

Azmi, Nurulizza (2011) The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi. [Student Project] (Unpublished)

B

Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. [Student Project] (Unpublished)

Bhatt, Sonia (2019) An empirical analysis of online shopping behavior in India: a demographic perspective / Sonia Bhatt. Asia-Pacific Management Accounting Journal (APMAJ), 14 (3). pp. 178-197. ISSN 2550-1631

D

Dul Ngajis, Ernna Edayu (2007) A study of customer satisfaction towards the service quality provded by IBS Technology Sdn. Bhd. / Ernna Edayu Dul Ngajis. [Student Project] (Unpublished)

Dahari, Mohd Azif Fahmi and Zuhairi, Nurul Adibah Izza (2016) Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi. [Student Project] (Unpublished)

H

Hamzah, Azlina (2007) The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. [Student Project] (Unpublished)

Hosseini, Bahareh Sadat (2018) Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: Evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Hashim, Khadijah (2010) Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim. [Student Project] (Unpublished)

Hilmi, Siti Aishah (2018) Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi. [Student Project] (Unpublished)

Hussain, Huzaimi and Pyeman, Jaafar and Ghani, Mohd. Mokhtar (2005) A study on the dynamic relations between macro economic variables and stock market performance / Huzaimi Hussain, Jaafar Pyeman and Mohd. Mokhtar Ghani. [Research Reports] (Unpublished)

Hussin, Suhailey (2007) The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin. [Student Project] (Unpublished)

I

Ismail, Azizah (2012) The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail. [Student Project] (Unpublished)

Ibrahim, Asiah (2018) Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. [Student Project] (Unpublished)

K

Kamarudin, Rahah (2006) The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. [Student Project] (Unpublished)

Kamaludin, Nuratirah and Thamby Chik, Chemah and Bachok, Sabaianah and Sulaiman, Suria (2020) How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-10. ISSN 1985-8914

M

Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. [Student Project] (Unpublished)

Mahamad Rabaai, Azilahani (2009) The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai. [Student Project] (Unpublished)

Mohd Zikri, Mohd Azrul Syafiq (2010) The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri. [Student Project] (Unpublished)

Malik Ridzwan, Muhammad Rofikhi (2009) A study on personal selling element as a factors contribute to successful wealth planner in Prudential Assurance Malaysia Berhad Melaka / Muhammad Rofikhi Malik Ridzwan. [Student Project] (Unpublished)

Mohayyaddin Abdul Kader, Farith Azizi (2018) The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. [Student Project] (Unpublished)

Maaseh, Nor Ezlin (2014) The effectiveness of promotional tools toward society awareness of LA 21 (Local Agenda 21) done by Jempol District Council / Nor Ezlin Maaseh. [Student Project] (Unpublished)

Mat Lazim, Nur Zaratul Afni and Shapuan, Zati Izni (2014) Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. [Student Project] (Unpublished)

Md Noksen, Noorezati (2004) Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. [Student Project] (Unpublished)

Md. Ab. Malik, Ariff and Hairuddin, Hanitahaiza and Shuib, Nurfaznim (2018) Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. Management & Accounting Review (MAR), 17 (3). pp. 67-80. ISSN 2550-1895

Mohammad Aripin, Norzilla (2011) A study on the effectiveness of promotion mix activities practiced by Pusat Zakat Melaka and impacts on zakat collection in Malacca / Norzilla Mohammad Aripin. [Student Project] (Unpublished)

Mohd Nasir, Mohd Nahar Faiz (2007) The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir. [Student Project] (Unpublished)

Mohd Nordin, Noorain and Mohamed, Munirah and Jaidon, Ezatul Hasanah (2019) The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon. Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-9. ISSN 2590-440X

Mohd Yusof, Nuraini (2008) The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof. [Student Project] (Unpublished)

Mohtar, Nor Marini (2007) Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar. [Student Project] (Unpublished)

Muhamad Tamyez, Puteri Fadzline (2015) The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

Muhammad, Nur Shahrulliza and Mohd Fuad, Fareez Redza and Mohamed Thaheer, Ahmad Shazeer and Hamdan, Fairus (2019) Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.]. Advances in Business Research International Journal (ABRIJ), 5 (3). pp. 47-59. ISSN 2462-1838

Musa, Noorhidayu (2010) MITC challenges in promoting its services via Asia Pacific incentive & meeting expo in Melbourne, Australia / Noorhidayu Musa. [Student Project] (Unpublished)

N

Nasir, Erlia (2006) Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. [Student Project] (Unpublished)

Norman, Norsyakira (2009) The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman. [Student Project] (Unpublished)

R

Roslam, Rusydee Aqim (2018) Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. [Student Project] (Unpublished)

Razali, Muhd Naim (2008) The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. [Student Project] (Unpublished)

S

Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. [Student Project] (Unpublished)

Safaruddin, Norfa'izah (2007) Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. [Student Project] (Unpublished)

Sahak, Siti Zaleha and Mohd Yusof, Abdul Wahab and Mudri, Erni Yusliza and Saidin, Sadinar (2018) The effect of retail mix on passengers’ motivation to shop at airport terminal outlets / Siti Zaleha Sahak … [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (1). pp. 30-36. ISSN 2550-1429

W

Wahin, Amirul Asraf and Azimi, Amirrul Zunnurain (2015) A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi. [Student Project] (Unpublished)

Y

Yahaya, Norasikin (2007) An effectiveness distribution channel in improving profitability and sales toward Delima Oil Products Sdn Bhd / Norasikin Yahaya. [Student Project] (Unpublished)

Yoep Ahmad, Noreen (2006) A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. [Student Project] (Unpublished)

Z

Zainudin, Abd Hadi (2010) Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin. [Student Project] (Unpublished)

Zolkafli, Nor Azila (2011) The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli. [Student Project] (Unpublished)

Zulkifly, Zalifah (2004) The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly. [Student Project] (Unpublished)

This list was generated on Mon May 25 14:28:12 2020 +08.