Items where Subject is "H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing"

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Number of items at this level: 44.

A

Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abas, Norlela (2008) The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. Student Project. Faculty Of Business and Management, Bandaraya Melaka. (Unpublished)

Anwar, Muhammad Hilmi (2018) Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Adam, Intan Adila (2007) The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Rahim, Lilisari (2008) The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Azizi, Nur Farah Afiqah (2018) Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdull Sattar@Ismail, Aziemah (2015) Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Adnan, Shareena (2007) Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Rahman, Liyana Atiqah (2008) Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ab Sani, Shafiza (2004) Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad Musa, Dina Azua (2008) The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Analiz, Aiman Zarif (2010) The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Wahab, Nadzirah (2007) Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Talib, Salim and Hashim, Rahmat and Kumar, Mukesh and Chinna, Karuthan (2009) Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]. Journal of International Business and Entrepreneurship, 14 (1). pp. 37-56. ISSN 0128-7494

B

Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

D

Dul Ngajis, Ernna Edayu (2007) A study of customer satisfaction towards the service quality provded by IBS Technology Sdn. Bhd. / Ernna Edayu Dul Ngajis. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

H

Hamzah, Azlina (2007) The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hosseini, Bahareh Sadat (2018) Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: Evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Hashim, Khadijah (2010) Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hilmi, Siti Aishah (2018) Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hussin, Suhailey (2007) The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

I

Ismail, Azizah (2012) The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ibrahim, Asiah (2018) Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

K

Kamarudin, Rahah (2006) The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

M

Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mahamad Rabaai, Azilahani (2009) The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Zikri, Mohd Azrul Syafiq (2010) The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohayyaddin Abdul Kader, Farith Azizi (2018) The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Md Noksen, Noorezati (2004) Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Nasir, Mohd Nahar Faiz (2007) The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Yusof, Nuraini (2008) The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohtar, Nor Marini (2007) Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Muhamad Tamyez, Puteri Fadzline (2015) The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

N

Nasir, Erlia (2006) Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

R

Roslam, Rusydee Aqim (2018) Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Razali, Muhd Naim (2008) The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

S

Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Safaruddin, Norfa'izah (2007) Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

W

Wahin, Amirul Asraf and Azimi, Amirrul Zunnurain (2015) A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Y

Yahaya, Norasikin (2007) An effectiveness distribution channel in improving profitability and sales toward Delima Oil Products Sdn Bhd / Norasikin Yahaya. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Yoep Ahmad, Noreen (2006) A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Z

Zainudin, Abd Hadi (2010) Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zulkifly, Zalifah (2004) The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

This list was generated on Mon Dec 9 03:58:46 2019 +08.