Items where Subject is "H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing"

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Number of items at this level: 22.

A

Ab Ghafar, Mengsorizal (2008) A study on the influencing factors of Proton car sales in Malaysia / Mengsorizal Ab Ghafar. Student Project. Faculty of Business and Management, Kota Bharu, Kelantan. (Unpublished)

Abdul Rahim Halili, Mai Hajarlina (2003) A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Abdul Talib, Salim and Hashim, Rahmat and Kumar, Mukesh and Chinna, Karuthan (2009) Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]. Journal of International Business and Entrepreneurship, 14 (1). pp. 37-56. ISSN 0128-7494

Abdullah, Johari (2013) Critical factors in Islamic marketing mix and their relationship with customer satisfaction / Johari Abdullah. Masters thesis, Universiti Teknologi MARA.

G

Ghazali, Siti Rosziah (2006) Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

H

Hanifa, Afif Haikal (2017) The impact of relationship marketing tactics on customer loyalty in Malaysian telecommunication industry / Afif Haikal Hanifa. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Hussin, Suhailey (2007) The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

I

Ibrahim, Azrul Izwan (2013) New brand identity for apricot seed product, in order to gain consumer trust / Azrul Izwan Ibrahim. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)

M

M. Al-Sabir, Waleed Mohammed (2015) The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir. PhD thesis, Universiti Teknologi MARA.

Maarof, Zamira (2008) Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mat Darus, Shaheda (2005) A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Md Sazali, Siti Sofea (2017) Relationship of advertising appeal towards purchase intention of generation Y’s on online cosmetic product. / Siti Sofea Md Sazali. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohammad Zakaria, Liyana (2008) FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Yusof, Nuraini (2008) The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohtar, Nor Marini (2007) Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Muhamad Tamyez, Puteri Fadzline (2015) The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

N

Norman, Hamidah and Ibrahim, Suhailah and Mohammad, Noor Azima (2007) Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

R

Rahim, Norhidayu (2013) The effect of pricing and labeling of cereal products on parent buying intentions / Norhidayu Rahim. Masters thesis, Universiti Teknologi MARA.

Ramli, Abd Rasyid and Anwar, Nur Aizureen and Ayub, Mohd Nasir and Mansor, Kamarul Ariffin (2010) Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]. Research Reports. Research Management Institute, Sungai Petani, Kedah. (Unpublished)

S

Sudirman, Suretmi (2009) A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Z

Zukelfali, Norafiza (2007) Effect of product diversification on firm performance: a study on Tractors Malaysia Holdings Berhad / Norafiza Zukelfali. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Zulkifly, Zalifah (2004) The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

This list was generated on Fri Apr 20 16:52:14 2018 +08.