Items where Subject is "H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing"

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Group by: Creators | Item Type
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Number of items at this level: 14.

A

Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abas, Norlela (2008) The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Wahab, Nadzirah (2007) Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Talib, Salim and Hashim, Rahmat and Kumar, Mukesh and Chinna, Karuthan (2009) Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]. Journal of International Business and Entrepreneurship, 14 (1). pp. 37-56. ISSN 0128-7494

B

Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

H

Hussin, Suhailey (2007) The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

M

Md Noksen, Noorezati (2004) Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Nasir, Mohd Nahar Faiz (2007) The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Yusof, Nuraini (2008) The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohtar, Nor Marini (2007) Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Muhamad Tamyez, Puteri Fadzline (2015) The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.

S

Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Y

Yoep Ahmad, Noreen (2006) A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Z

Zulkifly, Zalifah (2004) The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

This list was generated on Sat Oct 20 18:44:55 2018 +08.