ENT 530 Social Media Portfolio: NR Scarves / Nursalihah Mohamad Dek

Mohamad Dek, Nursalihah (2021) ENT 530 Social Media Portfolio: NR Scarves / Nursalihah Mohamad Dek. [Entrepreneurship Project] (Unpublished)


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All students who take the Entrepreneurship subject have to select and sell one product for this semester. The aim of this study was to evaluate and observe the company's credibility on what form of marketing strategy they preferred in order to raise consumer knowledge of the goods they had sold. Through social media, Facebook, one of the most popular methods used by the company to attract and win consumers is to make them buy items from Nrscarves.
In addition, this study also reported on how often the company, in particular Facebook, promotes and advertises its product on social media. Facebook was chosen because many people are now using Facebook, from all kinds of ages. Each organization needed to post numerous strategies to advertise the item. It contains teasers, hard selling, and soft selling while posting on Facebook. This is because social media is a good place for consumers to participate and communicate. The more companies engage with the audience, the greater the chances of conversion for the company and this will create two-way communication.
Since Facebook offers several forms of ads, it could help businesses reach their potential customers more easily than other businesses could do. This would make it easier for the company to meet its goals in order to improve its profits. It can also win trust in the product they offer to their clients. Thus, the link with Facebook makes business and consumers more likely to improve customer satisfaction and customer loyalty.


Item Type: Entrepreneurship Project
Mohamad Dek, Nursalihah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dress accessories
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 48415
Uncontrolled Keywords: facebook, sales, scarves
URI: https://ir.uitm.edu.my/id/eprint/48415


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