ENT 530 Social Media Portfolio: Carmela Beauty / Mohamad Adziman Mohamed Adib

Mohamed Adib, Mohamad Adziman (2020) ENT 530 Social Media Portfolio: Carmela Beauty / Mohamad Adziman Mohamed Adib. [Entrepreneurship Project] (Unpublished)


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Principals of Entrepreneurship subject had been enrolled for the most of UiTM students in order to teach them the basic knowledge and steps of becoming an entrepreneur. Through this subject, students must find a product to sell and apply all the steps had been taught. From this portfolio, the purpose is to analyze the marketing strategy through copywriting that had been used in social media. This is because nowadays there are so many people often use social media applications with the help of internet to connect with other people. Literally, people can do online business by using social media. Through this individual project, the business that I had done is selling the health and beauty products from Carmela Beauty.
In addition, I had used Facebook as my social media to run the business. This portfolio shows that how I managed, promoting and advertise the products. Facebook was chosen rather than other social media because all ranges of ages do have Facebook account. Moreover, it also a good platform to deliver the messages of products to customers and it is easy to interact with people too. Facebook also easy-to-use and make me easier to posts all of copywriting whether teasers, hard sell and soft sell.
Using Facebook, people can create pages for their business rather than using own profile. The guideline of managing pages is available to make it easy to understand how it works. The interesting part is we can easily analyze all the contents in Facebook pages to track our marketing.


Item Type: Entrepreneurship Project
Mohamed Adib, Mohamad Adziman
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TP Chemical technology > Miscellaneous organic chemical industries
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Education
Item ID: 48306
Uncontrolled Keywords: facebook, sales, carmela beauty, skincare
URI: https://ir.uitm.edu.my/id/eprint/48306


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