Fundamental of Entrepreneurship ENT300 : Aspire Music Studio / Mohammad Aliff Khairol ... [et al.]

Khairol, Mohammad Aliff and Osman, Safwan Hanif and Hasbi, Mohammad Afzal Haziq and Johnson, Shirley Sylvester (2014) Fundamental of Entrepreneurship ENT300 : Aspire Music Studio / Mohammad Aliff Khairol ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Marketing is thought to be only composed of selling and advertising. This notion of thought is inevitable as these two are constantly in our daily life in forms of radio announcements, television commercials, posters and banners, billboards and online advertising that can be found in various websites. Marketing can be defined as a social and managerial process by which organization creates value for customers and build strong customer relationship in order to capture value from customers in return.

Metadata

Item Type: Entrepreneurship Project
Creators:
CreatorsEmail / ID. Num
Khairol, Mohammad Aliff2012845302
Osman, Safwan Hanif2012241412
Hasbi, Mohammad Afzal Haziq2012215306
Johnson, Shirley Sylvester2012835276
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Information Management
Item ID: 40827
Uncontrolled Keywords: Music,studio,business plan
URI: http://ir.uitm.edu.my/id/eprint/40827

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