Fundamental of Entrepreneurship ENT300 : Aspire Music Studio / Mohammad Aliff Khairol ... [et al.]

Marketing is thought to be only composed of selling and advertising. This notion of thought is inevitable as these two are constantly in our daily life in forms of radio announcements, television commercials, posters and banners, billboards and online advertising that can be found in various websites. Marketing can be defined as a social and managerial process by which organization creates value for customers and build strong customer relationship in order to capture value from customers in return.