ENT 530 Social Media Portfolio: Dear Rose Scarf / Asyraf Danish Kamal Affendi

Kamal Affendi, Asyraf Danish (2020) ENT 530 Social Media Portfolio: Dear Rose Scarf / Asyraf Danish Kamal Affendi. [Entrepreneurship Project] (Unpublished)


Dear Rose Scarf Enterprise is a business that sells a variety of hijab or headscarves. Dear Rose Scarf was first established on 30th September 2020 where we decided to name it Dear Rose; like the flower rose because we want to indicate people that are wearing hijab to be as beautiful as the rose flower. Moreover, the name Dear rose was also inspired by the owner’s name which is Rozi.
The goals of conducting this business is that we want to be a pioneer that serves customers a wide variety of hijab products where their preferences will be our main priority. By providing them with the best services and high quality of products, we assure that our business can sustain in a long-time of period. We also aim to make Dear Rose Scarf Enterprise as a top distinctive brand of fashionable, trendy, best services and high quality hijabs all over Malaysia in future. Furthermore, our business can be more profitable because we offered our customers a product with a reasonable and affordable price. This will lead them to buy our product repeatedly and at the same time will increase our profit.
In order to reach our potential customers, we choose social media as the main platform to commercialize and promote our products. Therefore, we found that Facebook platform is the best choice for us to use in order to reach a wider audience. As we know, people nowadays mostly often with their gadget. Hence, this indicates that online platform is the best way for us to communicate with our customers through social media like Facebook, Instagram or even WhatsApp. Moreover, our products can be served as birthday present and provide design and service based on customer preference.


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