ENT 530 Social Media Portfolio: Rattan Bag By Kiki / Siti Nurhamidah Jesri

Jesri, Siti Nurhamidah (2020) ENT 530 Social Media Portfolio: Rattan Bag By Kiki / Siti Nurhamidah Jesri. [Entrepreneurship Project] (Unpublished)

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Abstract

Rattan Bag by Kiki offers the trendy rattan bag for women which comes with variety design and comes with two patterns which is plain and designed. Our collection have 6 design which are Handwoven rattan bag in white and khaki, Square rattan bag, Child handwoven rattan bag Tote rattan bag and Box lunch rattan bag. They also come with two colours which are khaki and white that are very attractive. These bags are made of highs quality straw and strong tied which we guarantee the customers will satisfied. Other than that, these Rattan bag also 100% handmade without using machine, 100% natural from rattan and inside rattan bag attached with thick fabric that can avoid things from fallen down. Our Handbag Rattan bag is big size which customers can put personal things together like handphone, power bank, makeup and lipstick. Besides, we also provide box rattan bag for food to kept warm and fresh. Its suitable for our customer used for picnic, camping and work.
Rattan bag by Kiki targeting women who want to have stylish and casual handbag and get 124 likes for Rattan bag by KIKI Facebook page. This is because rattan bag had been viral since 2017 and we sure that all women want to add this bag to their collection. Furthermore, we are also targeting students to purchase with us because we offered lowest and affordable price. It is worth to buy because the bag is highly recommended and can be in long time.
Across Klang Selangor particularly, Rattan bag by Kiki had started the business in early November 2020. Klang is an area crowded with people. I have a lot of friends in Klang who are mostly young population. So, it is and advantage for us because this bag is really close to their young age. They can buy these rattan bag for casual, holiday, gift present to friends and annual dinner.
Beside of the lowest price, we make our customers comfortable to buy with us by using Cash on Delivery (COD) method. So, they just wait for us to deliver their parcel and do not need to do online transaction. We are willing to do COD as to show our gratitude and honestly in supplying a good condition product to our beloved customers. In the other words, we can get direct feedback from them and this can encourage us to do better from time to time.
Rattan bag by Kiki marketing strategy is to emphasize the quality and price of products. Rattan bag by Kiki offers affordable price to attract their customers. Thus, I developed marketing strategies that gave attraction for people to buy our Rattan bags. My target is I want to achieve high profit in the involvement of this business although I need to compete with others. Thus, with the good hard work and perseverance, I will able to call as an entrepreneur. I also believe that I our product will be able to promote with all platforms of social medial including Shopee not just in Facebook only.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
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Jesri, Siti Nurhamidah
2019884096
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dress accessories
T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. > Decorative crafts
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 47888
Uncontrolled Keywords: Facebook, sales, rattan bag, fashion, ladies bag, bag
URI: https://ir.uitm.edu.my/id/eprint/47888

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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