Case Study : Syarikat Faiza Sdn.Bhd / Nur Khairin Irdina Rosmasharuzi

Rosmasharuzi, Nur Khairin Irdina (2021) Case Study : Syarikat Faiza Sdn.Bhd / Nur Khairin Irdina Rosmasharuzi. [Entrepreneurship Project] (Unpublished)


Case studies are necessary to rate the business’s background , alternative and problem that the management faced , and the analysis of the company. To adapt this method, there are approach made to study about Syarikat Faiza Sdn.Bhd (SFSB) business through internet research about the business and the owner, Mrs.Hajah Faiza Bawumi Sayed Ahmad. These information will derive this research to complete the analysis for the company.For some reason, this company enhirit the entrepreneurial motivation from the owner since they started their operation. It is because, Mrs. Hajah Faiza Bawumi Sayed Ahmad always being motivated from her teenager life that made this business become success. From the
analysis of the business, her main target is to enlarge her business’s sales within Malaysia.Beside that, SFSB also provides a lot of unique design for their product packaging. This strategy can attract consumers from buying its product. On the top of that, Syarikat Faiza Sdn. Bhd (SFSB) has it strength, weakness, threat and opportunity. By the elements, there are some solutions to defeat the problems that they faced to make the business run for a long period. For instance, SFSB sold several types of products that prevent the consumers from feeling bored when it is time to choose the products. Also, their products have long period of edibility as it do not expire in mere days.


Item Type: Entrepreneurship Project
Email / ID Num.
Rosmasharuzi, Nur Khairin Irdina
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Syarikat Faiza Sdn.Bhd, Syarikat Faiza and Rice
Date: 2021
Edit Item
Edit Item


[thumbnail of 52859.pdf] Text

Download (229kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details