Fundamental of Entrepreneurship ENT300 : Aqua Clean Laundry/ Nur Syazwani Safuani... [et al.]

Safuani, Nur Syazwani and Shafiee, Asmaa and Wan Zainal, Syarifah Zanariah and Ramlan, Nur Ayuni and Kassim, Nur Amira (2014) Fundamental of Entrepreneurship ENT300 : Aqua Clean Laundry/ Nur Syazwani Safuani... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Marketing can be defined as activities that are carried out systematically to enhance sales of product as long as the activities are followed the religious and ethical practices. Marketing is basically an exchange of activity between a business entity and its customer. The customer can be individual, other business entities and also support organizations. Marketing is not simply a collection of specialist business communication skills but also separate the management practice which, when integrated with operational and finance management, forms the backbone of any business. Human needs are define as basic physiological requirements in one life such as shelter and food.Wants are define as unfulfilled needs that are often influence by ones culture, social upbringing, personality and religion. Thus, it is essential for the marketing people to identify the need and wants of consumers in order to create an effective marketing. The marketing concept rests on the philosophy that all marketing activities must satisfy customers needs and wants, at the same time achieve the target profits. The focus, which is customer satisfaction first and the profit, is considered a long-term view to doing business. A Satisfied customer will most likely come back for more and continue to contribute to the business sales and profit. In conclusion, to become successful company, we must give a heavy commitment to marketing in order to attract new customers and motivate them to buy our product. Besides that, we want to keep the customers and also gain their trust on us by promising superior value and optimize their privilege in order to give them satisfaction of our products.

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  • Koleksi Akses Terhad | PTAR Kampus Samarahan, Sarawak
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