A Kelantanese Malay Kueh : a study on food blogger awareness and effectiveness of food blog towards readers / Nurul Raiedah Rosman and Nur Hidayah Mat Talib

Rosman, Nurul Raiedah and Mat Talib, Nur Hidayah (2017) A Kelantanese Malay Kueh : a study on food blogger awareness and effectiveness of food blog towards readers / Nurul Raiedah Rosman and Nur Hidayah Mat Talib. [Student Project] (Unpublished)

Abstract

Ethnic cuisine, especially Malay kueh is part of Malaysian culture, identity and heritage that should be sustained by all generations. This research focuses on the valid sources of information on Malay kueh in Kelantan among tourists. Malay kueh is also known as traditional Malay kueh. Kueh is known as cakes or snacks that are eaten for appetizer or for desserts. Therefore, the purpose of this study is to conceptually discuss on the foods that have been introduced by bloggers and also on the effectiveness of their posts regarding the Kelantanese Malay kueh. By using primary data and conclusive research design, these features of Kelantanese Malay kueh were explained and the analysis of data regarding the food blogger was also done. In chapter 1, we discussed on the objectives of this research as well as the problems that are related with the issues highlighted in this research. After that, we came out with the literature review that is related with this study in chapter 2. In chapter 3, we then further explained the methodology that was adapted in this study. We then moved on with the findings of this study and we also discussed the findings in chapter 4. From the findings, it can be seen that the food bloggers themselves are aware with the published posts in their blogs and they also give effective results towards the followers of their blogs. Thus, this study will give benefits towards the food bloggers and also the readers as it will increase their knowledge regarding the truth of the Kelantanese Malay kueh.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Rosman, Nurul Raiedah
2014298544
Mat Talib, Nur Hidayah
2014405514
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamad, Tajulurrus
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
H Social Sciences > HC Economic History and Conditions > Environmental policy and economic development. Sustainable development. Environmental management
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor of Science (Hons) In Foodservice Management
Keywords: Kelantanese Malay Kueh ; Malaysian Culture ; Identity And Heritage ; Appetizer ; Desserts ; Food Blogger
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/54407
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