Successful product development: a comparison of practices in the Malaysian and UK industries / Dr. Marzuki Ibrahim

Ibrahim, Dr. Marzuki (2002) Successful product development: a comparison of practices in the Malaysian and UK industries / Dr. Marzuki Ibrahim. In: Prosiding Seminar Kebangsaan Sains,Teknologi dan Sains Sosial “Ke Arah Pembangunan Negara”, 27 dan 28 Mei 2002, Hotel Vistana, Kuantan, Pahang.

Abstract

This paper describes an investigation into the new product development (NPD) practices of successful Small Medium Enterprises (SME) manufacturers and consultancies in Malaysia and the UK. The aim was to identify best practice in the NPD process for comparison across the two countries. The investigation focused on the factors: customers and marketing, product design and development, technical and management. A literature search derived a "model of existing best practice" found in larger companies. A comparison of the results indicated how best practice might be redefined in order to make them applicable to the Malaysian SME context.

Item Details

Item Type:	Conference or Workshop Item (Paper)
Creators:	Creators Email / ID Num. Ibrahim, Dr. Marzuki UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Pahang > Jengka Campus
Journal or Publication Title:	Prosiding Seminar Kebangsaan Sains,Teknologi dan Sains Sosial Jilid 2
Event Title:	Prosiding Seminar Kebangsaan Sains,Teknologi dan Sains Sosial “Ke Arah Pembangunan Negara”
Event Dates:	27 dan 28 Mei 2002
Page Range:	pp. 206-214
Keywords:	New product development, industrial design, best practice, small and medium industry
Date:	2002
URI:	https://ir.uitm.edu.my/id/eprint/74236

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