The study of public perception toward domestic tourism promotion in Sarawak / Sharifah Arfiah Said Ismail

Said Ismail, Sharifah Arfiah (2009) The study of public perception toward domestic tourism promotion in Sarawak / Sharifah Arfiah Said Ismail. [Student Project] (Unpublished)


Tourism industry in Malaysia has been traditionally concentrated and promoted towards international markets since its infancy stage in 1960s. Until today, the tourism sector has grown tremendously and has been ranked the second largest foreign income earners behind manufacturing in 2000 and its subsequent years (Tourism Malaysia, 2003). Despite the importance of alluring more and more international travelers to visit Malaysia, the domestic front cannot be overlooked for their vast benefits and numerous untapped potentials. After a string of crises that affect international arrivals on recent years, the domestic tourism industry in Malaysia started to be given priority by the Malaysian government. Continuous promotions and festivities have been carried out throughout the country all year round to spur domestic spending and holidaying. Malaysia has some of the most attractive holiday destinations in the world. Local and foreign tourists alike have contributed significantly to the development of tourism as a major contributor to the nation’s economy.


Item Type: Student Project
Email / ID Num.
Said Ismail, Sharifah Arfiah
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HM Sociology > Public opinion
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) Marketing
Keywords: public perception, domestic tourism, promotion, tourism industry, Sarawak
Date: October 2009
Edit Item
Edit Item


[thumbnail of 77812.pdf] Text

Download (606kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number




Statistic details