ENT 530 Social Media Portfolio: Eskepal X Boba / Aimi Nursabrina Aqilah Maulud

Maulud, Aimi Nursabrina Aqilah (2021) ENT 530 Social Media Portfolio: Eskepal X Boba / Aimi Nursabrina Aqilah Maulud. [Entrepreneurship Project] (Unpublished)


Eskepal X Boba by Rumah Abah is a small business that sells food and beverage in Gambang, Pahang. This business has operated since 8 May 2020 and has been registered with SSM since it started operating. Eskepal x Boba chose the concept of “selling foods and drinks that are going viral” to always suit the tastes of customers and to be able to meet the demand from customers.
The main products that are sold by Eskepal x Boba are Boba, Ais Kepal Milo and Oden. These side dishes and drinks are constantly popular in Malaysia. Due to that, Eskepal X Boba chose these products as the main menu for sale. There are also other new products that were launched by Eskepal x Boba which are Scone with jam and whipped cream and Spicy Maggie with Korean Chicken. All the descriptions of the products clearly stated in this report. Eskepal x Boba has a wide selection of target customers. The target customers range from those aged 7 to 50 years old. This is because the food sold is suitable for all ages.
As for the marketing purpose, Eskepal x Boba has chosen Facebook Page as one of the platforms to promote the business and now is actively using this platform to reach the customers. Eskepal x Boba has applied the right technique for the teaser, hard sell and soft sell. This is to ensure that customers easily recognize this business and can attract the attention of everyone who views Eskepal x Boba Facebook Page.
In conclusion, Eskepal x Boba hopes to achieve the mission where to improve delivery services by applying Grab Food and Food Panda services to meet the demand from customers as well as the vision to open branches and expand the markets and brands throughout Malaysia.


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