ENT 530 Social Media Portfolio: Karipap Daging / Muhammad Eimeerul Mazlan

Mazlan, Muhammad Eimeerul (2021) ENT 530 Social Media Portfolio: Karipap Daging / Muhammad Eimeerul Mazlan. [Entrepreneurship Project] (Unpublished)


Students taking the Principle of Entrepreneurship (ENT530) need to consider and pick one commodity for them to market for this semester. The aim of this analysis was to evaluate and observe the company's reputation on what sort of marketing approach they preferred in order to raise consumer knowledge of the goods they sell.
To learn and build a Facebook profile, we are needed. On the Facebook page, by posting preview, soft sales, and hard selling, we advertise and encourage our product to the consumer and draw them to purchase our product. I have learned how to build and effectively create a Facebook profile. This platform gives us the ability to build and increase the quality of marketing for normal operating procedures.
The product that I am selling is under the food and beverage category. I take the stock freshly from my friends. This food is usually love and in demand by all age of people. This karipap can be eat at all type of occasion such as Tea time party, Breakfast party and more. This karipap is different from the others because we make a new recipe that will suit all age of people. Moreover, the old type karipap usually consists of potato only but we make it more enjoyable for the customers.
Despite there is many competitors out there, but we manage to establish our brand as one of the best in our housing area. Our main goal right now is want to penetrate the Selangor state market and after that maybe the whole Malaysia.


Item Type: Entrepreneurship Project
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Mazlan, Muhammad Eimeerul
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking, Malay
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: facebook, sales, karipap, local food, traditional food
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/48618
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