ENT 300 Fundamentals of Entrepreneurship : MALA / Izaaz Mohd Izaimi... [et al.]

Mohd Izaimi, Izaaz and Zulkiflli, Nur Afiffa and Paulus, Ana Elisa and Mohd Izaimi, Izaaz and Jaini, Marylyn Diana (2016) ENT 300 Fundamentals of Entrepreneurship : MALA / Izaaz Mohd Izaimi... [et al.]. [Entrepreneurship Project] (Unpublished)


The name of this company is MALA. From where do we get this name is from a translation of the word bag, from English to Irish. Why we don't pick an English or Malay word is because it's too common so we choose an Irish translation instead.
The address of our business is in Kota Samarahan, Kuching. It is located on GF, 6,
Jalan Datuk Mohammad Musa, Desa llmu, 94300 Kota Samarahan, Sarawak, Malaysia.
The nature of our business is a local bag which we manufacture it ourselves as in we sew it on our own, we make our own design and we print it ourselves too. The uniqueness of our business is that we make our own design. We use the concept of modern and hipster using typos and some other design elements.
Factors in selecting this business is to sell an affordable bag to students, affordable and marketable because the design is in route with the latest trend. Another factor is to share our creativity in designing our bags, to inspire other students to be creative and think outside the box.
In the future, we see our business expands to a franchise and we will be well known around the country. Our local brand business will be amongst the famous local brands there is around Malaysia. We could sell our bags by not just one type of bag but many types of them for example draw strings bag or even a back pack made out of fabric with good quality of course.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Izaimi, Izaaz
Zulkiflli, Nur Afiffa
Paulus, Ana Elisa
Mohd Izaimi, Izaaz
Jaini, Marylyn Diana
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus
Keywords: Local Product, Bag
Date: March 2016
URI: https://ir.uitm.edu.my/id/eprint/37943
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