Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad

Ahmad, Nasrul Azreen (2005) Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad. Masters thesis, Universiti Teknologi Mara (UiTM).

Abstract

This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the study will look at company's web site in order to identify what are other services provided to the customers instead of only producing one type of services or products.

Metadata

Item Type:	Thesis (Masters)
Creators:	Creators Email / ID Num. Ahmad, Nasrul Azreen UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Thesis advisor Mohd Lokman, Anitawati UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences
Programme:	Master of Science (Information Technology)
Keywords:	Airlines, Malaysia, Marketing
Date:	2005
URI:	https://ir.uitm.edu.my/id/eprint/64061