A study on marketing of Sarawak pepper : The role of Pepper Marketing Board Malaysia / Dayang Kadariah Abang Tar

Abang Tar, ayang Kadariah (2003) A study on marketing of Sarawak pepper : The role of Pepper Marketing Board Malaysia / Dayang Kadariah Abang Tar. [Student Project] (Unpublished)

Download

[thumbnail of 47191.pdf] Text
47191.pdf

Download (3MB)

Abstract

Pepper industry in Sarawak has been plagued by numerous marketing problems such as price fluctuation, inconsistence in product quality and quantity and low domestic consumption. This project paper was intended to study the marketing of pepper in Sarawak with two main objectives ; that are (i) to review the marketing of Sarawak pepper and (ii) to highlight the roles of Pepper Marketing Board. The study was conducted as case-study which focus on Pepper Marketing Board as a main sample unit and target group comprising of pepper producers, pepper traders and pepper users as additional sample units. Acquisition of data are by means of desk research, interviews and discussions to obtain primary and secondary data.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Abang Tar, ayang Kadariah
99529523
Subjects: H Social Sciences > HD Industries. Land use. Labor > Economic development. Development economics. Economic growth
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor Of Business Administration (Hons.) Marketing
Item ID: 47191
Uncontrolled Keywords: Pepper industry , Sarawak , marketing problems
URI: https://ir.uitm.edu.my/id/eprint/47191

Fulltext

Fulltext is available at:
  • Koleksi Akses Terhad | PTAR Kampus Samarahan, Sarawak
  • ID Number

    47191

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item