Developing marketing strategies : A study on Borneo Milk Tea / Christine Sulu Lulu Ngabong

Ngabong, Christine Sulu Lulu (2007) Developing marketing strategies : A study on Borneo Milk Tea / Christine Sulu Lulu Ngabong. [Student Project] (Unpublished)

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Abstract

Marketing has made several transitions over the last 50 years, from seller of a firm's output to key player in shaping a company's products, technologies and strategic direction. Today's marketing deals much more with dynamic issues where interaction is a key theme. Marketing now often involves groups of companies and organization on both the supply and users sides, although such business networks are not entirely new, their number, form and complexity have evolved rapidly. Investigating marketing involves trying to capture an empirical world that is not a given, but is constructed by the companies involved, who are constantly wrestling with the issues of how to combine and activate resources beyond company and organizational borders. In today's marketing, the value of resources is not given but developed.

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Item Type: Student Project
Creators:
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Ngabong, Christine Sulu Lulu
2001620055
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Personnel management. Employment management
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor Of Business Administration With Honours (Marketing)
Item ID: 42407
Uncontrolled Keywords: milk tea, project paper,
URI: https://ir.uitm.edu.my/id/eprint/42407

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