The role of social media on the performance of micro, small and medium enterprises (MSMEs) in Palembang City / Yulizar Kasih and Idham Cholid

-, Yulizar Kasih and -, Idham Cholid (2019) The role of social media on the performance of micro, small and medium enterprises (MSMEs) in Palembang City / Yulizar Kasih and Idham Cholid. Insight Journal: International, Refereed, Open Access, Online Journal, 5 (26). pp. 225-231. ISSN 2600-8564

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Abstract

MSMEs have a strategic position and have an important role in the economy of a country, but nowadays the challenges of the development of information technology, especially related to utilizing social media in marketing. This research aims to analyse the use of social media and its benefits for the performance of MSMEs. This research is a descriptive study and 40 samples of MSMEs owners were selected through purposive and convenience sampling technique. The data were collected with questionnaire and analysed descriptively by using tabulations and graphs. The results of this research indicate that the most widely used social media is Instagram, followed by WhatsApp, Facebook, and Line. Social media is used predominantly to facilitate interaction with customers, provide the product information, reduce costs, implement marketing strategies, and to gain product popularity. The use of social media can increase the interaction with customers, sales volume, a good image of customers, and to increase the number of customers.

Metadata

Item Type: Article
Creators:
Creators
Email
-, Yulizar Kasih
UNSPECIFIED
-, Idham Cholid
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zainon, Assoc. Prof Dr. Saunah
UNSPECIFIED
Editor
Raja Ahmad, Assoc. Prof Dr. Raja Adzrin
UNSPECIFIED
Editor
Soo, Assoc. Prof. Dr. Carolyn Kum Yoke
UNSPECIFIED
Editor
Kadri, Assoc. Prof. Dr Mohd Halim
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Mohd Ariff Albakri, Associate Professor Dr. Intan Safinas
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Editor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr. Norashikin
UNSPECIFIED
Editor
Ahmad, Associate Professor Dr. Syahrul Ahmar
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Editor
Shamsuddin, Associate Professor Dr. Amanuddin
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal: International, Refereed, Open Access, Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 5
Number: 26
Page Range: pp. 225-231
Official URL: https://insightjournal.my/
Item ID: 42302
Related URLs:
Uncontrolled Keywords: MSMEs; Social Media; Performance; Business and Economy; UiTM Cawangan Johor
URI: https://ir.uitm.edu.my/id/eprint/42302

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42302

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