ENT 530 Social Media Portfolio: Manis / Nurul Adibah Zakariah

Zakariah, Nurul Adibah (2021) ENT 530 Social Media Portfolio: Manis / Nurul Adibah Zakariah. [Entrepreneurship Project] (Unpublished)


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Manis. is a home-based business that started on 1st November 2020. Nurul Adibah binti Zakariah is the owner, as well as the sole baker for this business. Started as a hobby, my love and passion for baking has encouraged and played a big role for me to start this business. I try to create unique cake designs by paying excellent attention and be creative in design detail to distinguish myself from competitors.
As our business started during MCO, I make petite and small size cakes to ensure no food waste is made since a large number of people cannot gather at one place. Most of my cakes can feed up to 5 people per cake, suitable for small event gathering. Since the business is a home-based business, we only deliver our cakes to customers and all cakes must be preordered.
I use the social media platform which is Facebook to conduct my business and apply copywriting techniques such as hard sell and soft sell in promoting my new set-up business. This way, I can reach my target customers and communicate with them easily.


Item Type: Entrepreneurship Project
Zakariah, Nurul Adibah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy
Item ID: 48233
Uncontrolled Keywords: facebook, sales, cakes, baking
URI: https://ir.uitm.edu.my/id/eprint/48233


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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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