Fundamentals of entrepreneurship (ENT300) : Food truck / Mohammad Gadaffi Abdul Murad ... [et al.]

Abdul Murad, Mohammad Gadaffi and Karim, Mohd Nuralmatusolehin and Abang Abdul Razak, Abang Akmal ‘Irfan and Abang Idham, Abang Muhammad Irfan (2017) Fundamentals of entrepreneurship (ENT300) : Food truck / Mohammad Gadaffi Abdul Murad ... [et al.]. [Entrepreneurship Project] (Unpublished)


This food truck is offering evening snacks with reasonable price. The reason behind that is they want everyone can afford to buy our products. Other than that, with this food truck, they are trying to make their customer’s day easier by showing concept “food will find you not you find the food” Other than that, this food truck also bring creativity in food so that it can change the people’s mentality that “street food” is just food in ordinary night market.Food truck market target are the people near this Kota Samarahan but to be more specific in Desa Ilmu. It is because Desa Ilmu has the night market every Friday and Saturday night. Night market near Desa Ilmu attracting people who lives in Kota Samarahan to buy food, stuff and etc. Furthermore, Desa Ilmu is adjacent to UiTM campus Samarahan, so the students in UiTM area is also our market target.


Item Type: Entrepreneurship Project
Email / ID Num.
Abdul Murad, Mohammad Gadaffi
Karim, Mohd Nuralmatusolehin
Abang Abdul Razak, Abang Akmal ‘Irfan
Abang Idham, Abang Muhammad Irfan
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Chemical Engineering
Keywords: food truck,food,fast food
Date: 2017
Edit Item
Edit Item


[thumbnail of 44586.pdf] Text

Download (176kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details