ENT 530 Social Media Portfolio: Temyracle By Fika / Nurul Hafikah Fadzil

Fadzil, Nurul Hafikah (2021) ENT 530 Social Media Portfolio: Temyracle By Fika / Nurul Hafikah Fadzil. [Entrepreneurship Project] (Unpublished)


My business is registered under my name Nurul Hafikah Binti Fadzil and it was started operating on 27th October 2020. My type of business is a dropshipping business since I already registered as a dropshipper under one of the facial and body scrubs which is Temyracle HQ. My business only dealing with marketing and promoting the products since I did not hold the stocks, packaging, and delivered the item to the customers. I only have to submit the details to my agent if there is an order from the customer. In this way, I can get a commission from each sale that I have made.
It all started because I think that it is important to take good care of our skin. Even though it is not a necessity that all people must have, but it is a kind of therapy for ourselves after going through of the whole day. We can just sit back and relax while doing scrubbing our skin. The reason for me to sell this kind of product because nowadays people usually take slightly regarding the body care matter. This will make their skin dull. I choose Temyracle because these products are verified and certified by the Ministry of Health Malaysia (KKM). So, the product can be trusted.
Next, I prefer to sell this product because Temyracle products are guaranteed safe and free from chemicals that can harm your skin. Nowadays, we have seen a lot of products in the market are made from chemical ingredients which will harm the consumers. I think it is my responsibility to spread a good product to people, so the people will not harm themself since the Temyracle product comes from organic and natural ingredients.
Since Temyracle has produced a variety kind of scrub from facial to the body, I choose only three main products from Temyracle to sell it since I want to focus on this type of product. The product that I choose to sell is brightening body scrub, coffee scrub, and sugar lip scrub.
Lastly, I have created a Facebook page to expand my business through social media and learn how to post Facebook content for the business products whether through teaser poster, soft sell, and hard sell. Therefore, I have posted teasers, soft-sell, and hard-sell as my marketing techniques. I also included AIDCA selling concept and for the soft-sell post, there are introductions and call-toaction concepts.


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