ETR 300 Fundamentals of Entrepreneurship Blackbird Music Centre / Syafirul Azie Bin Abu Samah... [et al.]

The business plan is prepared for various reasons. Among the main reason are:
1 . To allow the entrepreneur to view and evaluate the proposed business venture in an objective, critical and practical manner
The collapse of many business ventures can be attributed to the decisions and planning of the entrepreneurs who rely more on emotions and gut feeling rather than objective and rational considerations. With a Business Plan the entrepreneur has solid and well grounded information to supplement the planning and decision making process. The way, the entrepreneur has a more realistic and practical business plan.