Busy.Co Cafe / Sebastian Joshua Sylvester … [et.al.]

Sylvester, Sebastian Joshua and Semanali, Zatil Amierah and Jaini, Jawidah Nurfatini and A.Rosly, Norhadyirah Adzia and Junus, Vyannie (2019) Busy.Co Cafe / Sebastian Joshua Sylvester … [et.al.]. [Entrepreneurship Project] (Unpublished)


Busy.Co is a café that offers reading section while serving beverages, food, and other facilities such as aircons, and wifi to our customers. This will benefit them especially the students. Our target customers are the students since the majority of the citizen in Kota Samarahan are students. We also target the teachers, lecturers and the workers that want to have their chilling time having food while hanging out with their circles. There are none of café that serves reading section and several are them in Kuching, Sarawak like Library Coffee Bar in Vivacity. Samarahan is an area that has more than one university so we expect the students would come to us rather than booking a RM12 Grab to Vivacity. We also offer affordable price to the students like promotions and membership discount. Thus, we have created a marketing strategy that gives attraction to come to our shop including the poor people.


Item Type: Entrepreneurship Project
Email / ID Num.
Sylvester, Sebastian Joshua
Semanali, Zatil Amierah
Jaini, Jawidah Nurfatini
A.Rosly, Norhadyirah Adzia
Junus, Vyannie
Subjects: H Social Sciences > HB Economic Theory. Demography
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HG Finance
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan II Campus > Faculty of Civil Engineering
Keywords: cafe,food,drink
Date: May 2019
URI: https://ir.uitm.edu.my/id/eprint/59830
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