Abstract
Busy.Co is a café that offers reading section while serving beverages, food, and other facilities such as aircons, and wifi to our customers. This will benefit them especially the students. Our target customers are the students since the majority of the citizen in Kota Samarahan are students. We also target the teachers, lecturers and the workers that want to have their chilling time having food while hanging out with their circles. There are none of café that serves reading section and several are them in Kuching, Sarawak like Library Coffee Bar in Vivacity. Samarahan is an area that has more than one university so we expect the students would come to us rather than booking a RM12 Grab to Vivacity. We also offer affordable price to the students like promotions and membership discount. Thus, we have created a marketing strategy that gives attraction to come to our shop including the poor people.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Sylvester, Sebastian Joshua 2017218628 Semanali, Zatil Amierah 2017253168 Jaini, Jawidah Nurfatini 2017214136 A.Rosly, Norhadyirah Adzia 2017214124 Junus, Vyannie 2017207346 |
Subjects: | H Social Sciences > HB Economic Theory. Demography H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing H Social Sciences > HG Finance |
Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan II Campus > Faculty of Civil Engineering |
Keywords: | cafe,food,drink |
Date: | May 2019 |
URI: | https://ir.uitm.edu.my/id/eprint/59830 |
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