ENT 530 Social Media Portfolio: Almari Astral / Mohamad Hasif Mohd Rahim

Mohd Rahim, Mohamad Hasif (2021) ENT 530 Social Media Portfolio: Almari Astral / Mohamad Hasif Mohd Rahim. [Entrepreneurship Project] (Unpublished)


Women shirt are a naturally demanding product. It is similarly popular in domestic and as well as commercial application. Some of the major reasons for its popularity are easy to wear, suitable for all age and a wide price range (cheap to costly). Almari Astral is the idea to serve people with various unique design women shirt for style lover. It is the answer to women’s question of what type of shirt design suits for their outfit. It was established from my ideas, and I wanted to solve womens’ problems. I am the owner of Almari Astral, and I also who is the one who comes up with the idea of the designs. My business sells women dress with various design.
As for the business background, it is a sole proprietorship where it is providing a product. This business was established in November of 2020. The owner of this business is me, Mohamad Hasif Bin Mohd Rahim. The business is based at No 19, Jalan Duku 5 Taman Kota Jaya, 81900 Kota Tinggi, Johor. The product is sold using an online social network platform, Facebook. By using this platform, Almari Astral would get more recognition around the globe. During this pandemic Covid-19 all sale transaction would be made online and by post to prevent any outbreak during a business transaction.
Almari Astral marketing strategy emphasizes the quality and the price of products. We offer affordable prices to attract customer, especially to the style lover out there who have been seeking for an interesting new shirt. Thus, I have developed a marketing strategy to attract potential buyers to purchase my products. Creating a Facebook account for my business is an excellent alternative to expand my business through social media and learn how to make a copywriting for Facebook posts for the business products such as for teaser, soft sell, and hard sell. It is managed by me alone.
In a nutshell, with my consistent, high quality product and moderate pricing, I have the edge in attracting customers by providing delivery service to them. These will prove that my business can be one of the successful fashion business in this country. A practical business is a good initiative because it would help young entrepreneurs gain experience managing business. Hence, the young entrepreneur would help increase the nation’s economy, and the country’s development would also rise.


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