ENT 530 Social Media Marketing: Safra Scarf / Mohamad Afiq Fitri Zainudin

Zainudin, Mohamad Afiq Fitri (2021) ENT 530 Social Media Marketing: Safra Scarf / Mohamad Afiq Fitri Zainudin. [Entrepreneurship Project] (Submitted)

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Abstract

Social media marketing is refer to the process of gaining an attention toward the social media user for certain thing. The social media marketing has been one of the main weapon for the businesses in making their product more notice able in the market this day.
Based on the task that been given, the researches has been assign to create an Facebook Page (FB) that purposely for the marketing and selling the product. The researches has collaboration with the local business in Jerantut, Pahang. The product that has been given to be use is shawl. Based on the Madam Salzainna Zainul Abidin, She has put several thing that need to been follow in the Facebook Page such as there posting must have the Teaser for the product, Soft Sell and Hard Sell other than that there were couple posting that need to be post. The Researches also need to be register under E-Commerce as one of the rule before joining the business.
In this report the researches will provide the proof of the company such as provide some of the item that been posting in FB and provide the business background which on this case will more focusing on the company that been collaboration.
Based on the product that been choose, the reason behind the chosen of shawl as the main product is to identify the need of Muslim women to wear the hijab in style. Other than that we believe that shawls can be easy and beautiful to wear. We also believe that this product can be last long in the market due to the needed of the customer.

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Item Type: Entrepreneurship Project
Creators:
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Zainudin, Mohamad Afiq Fitri
2018207458
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
H Social Sciences > HF Commerce > Business. Business enterprises. General works, treatises, and textbooks
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Item ID: 46056
Uncontrolled Keywords: Facebook, sales, scarf, shawl
URI: https://ir.uitm.edu.my/id/eprint/46056

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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