Fundamental of Entrepreneurship ENT300 : GWRAP / Syaidatul Athirah Ayub ... [et al.]

Ayub, Syaidatul Athirah and Rahman, Sarah and Sabarudin, Nur Afiqah Umira and Hamzah, Nurul Afiqah (2018) Fundamental of Entrepreneurship ENT300 : GWRAP / Syaidatul Athirah Ayub ... [et al.]. [Entrepreneurship Project] (Unpublished)


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GWRAP offers tortilla wrap for customers, giving a variation of fillings such as the salted egg butter chicken, grilled chicken, and also special fillings during the festive seasons. We are targeting customers from the groups of student to the busy office workers. As we focused on this class of customers, we also provide delivery service to offices if the office workers could not come to us directly. GWRAP marketing strategy is to emphasize the quality and the price of our product. We offer affordable because as we know that if we are selling to school student, they definitely go for the price they can afford while the office workers would likely to get something with good quality and most convenient for them. The management of GWRAP led by 4 managers, each responsible for the administration, marketing, operation and financial of the business. All tasks and duties have been distribute fairly to each one of the managers to ensure that everything in the business is running smoothly.


Item Type: Entrepreneurship Project
Ayub, Syaidatul Athirah
Rahman, Sarah
Sabarudin, Nur Afiqah Umira
Hamzah, Nurul Afiqah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HG Finance > Financial management. Business finance. Corporation finance
Divisions: Universiti Teknologi MARA, Sarawak > Mukah Campus > Faculty of Business and Management
Item ID: 42320
Uncontrolled Keywords: tortilla, wrap, food, business plan, kuching


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