Miss Hogos' Korean Food Truck / Ain Izzati Badrol Sham ... [et al.]

Badrol Sham, Ain Izzati and Muhammad Asikin, Amelia Habeebah and Zambri, Amira Sofea and Fei, Anith Laila and Mohd Yusri, Atiqah Najiyah and Pit, Nur Hafifie (2016) Miss Hogos' Korean Food Truck / Ain Izzati Badrol Sham ... [et al.]. [Entrepreneurship Project] (Unpublished)


MISS HOGOs' is an original, local company responsible for introducing Korean street food from Korea to streets of Malaysia. Due to the arising of Korean trend in Malaysia where there are many Korean cuisines based restaurants are open and gaining attention, we decided to venture into the arising Korean food competition.

Other than that, this business plan will also show our participation in food truck industry in Malaysia as this particular industry is also on the rise with many company emerging as food Truck Company that sells wide variety of food.

In this plan we include out detailed project management regarding this business where our product serves to accommodate the demand exist in introducing variety Korean food to the society. Each product offered many nutrients as each product is different to each own.

We expect the market potential is high as this exists in the trends that are overtaking the nation's preferences among the youngsters. Hence it is safe to that our expected returns would be able to cover our expected costs and produce profit.

Finally, we hope to expand our business by adding more Korean street food to the menu and also venture into other types of food industry such as frozen food industry. Lastly, we also hope in the future we will be able to be the leading Korean food company that are owned by locals that will set the example and bar high for food industry.


Item Type: Entrepreneurship Project
Email / ID Num.
Badrol Sham, Ain Izzati
Muhammad Asikin, Amelia Habeebah
Zambri, Amira Sofea
Fei, Anith Laila
Mohd Yusri, Atiqah Najiyah
Pit, Nur Hafifie
Email / ID Num.
Thesis advisor
Abd Ghani@Ismail, Rosmah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Keywords: Business plan, Entrepreneurship, food industry, UiTM Cawangan Johor Segamat
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/49867
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