Abstract
MISS HOGOs' is an original, local company responsible for introducing Korean street food from Korea to streets of Malaysia. Due to the arising of Korean trend in Malaysia where there are many Korean cuisines based restaurants are open and gaining attention, we decided to venture into the arising Korean food competition.
Other than that, this business plan will also show our participation in food truck industry in Malaysia as this particular industry is also on the rise with many company emerging as food Truck Company that sells wide variety of food.
In this plan we include out detailed project management regarding this business where our product serves to accommodate the demand exist in introducing variety Korean food to the society. Each product offered many nutrients as each product is different to each own.
We expect the market potential is high as this exists in the trends that are overtaking the nation's preferences among the youngsters. Hence it is safe to that our expected returns would be able to cover our expected costs and produce profit.
Finally, we hope to expand our business by adding more Korean street food to the menu and also venture into other types of food industry such as frozen food industry. Lastly, we also hope in the future we will be able to be the leading Korean food company that are owned by locals that will set the example and bar high for food industry.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Badrol Sham, Ain Izzati 2014221426 Muhammad Asikin, Amelia Habeebah 20144872384 Zambri, Amira Sofea 2014622872 Fei, Anith Laila 2014892444 Mohd Yusri, Atiqah Najiyah 2014402894 Pit, Nur Hafifie 2014233242 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Abd Ghani@Ismail, Rosmah UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HF Commerce > Marketing |
Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
Keywords: | Business plan, Entrepreneurship, food industry, UiTM Cawangan Johor Segamat |
Date: | 2016 |
URI: | https://ir.uitm.edu.my/id/eprint/49867 |
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